Council Post: 15 Tips To Keep Your Employees Engaged And Excited About Their Workplace (2023)

Employeeswho are engaged in their workplace tend to be more productive because they're happier. Despite this, many organizations -- agencies included -- don't always see employee happiness as a significant factor in their success. However, by making the organization a more exciting place to work, employees are encouraged to show up and engage with their surroundings.

Agencies primarily rely heavily on the creative skills of their team members. Keeping employees engaged is ideal for stimulating their creative thought processes. These 15 contributors to Forbes Agency Council examine how agencies can make their workplaces more engaging for their team members and why that is such a vital part of the company's operations.

Members offer tips for keeping employees engaged and excited about their jobs and work environment.

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Photos courtesy of the individual members

1. Focus On Values

We have five well-communicated core values at our agency, and this year we’re trying something new: Through peer nominations, we’re awarding five employees each month who exemplify those values. The awards aren’t huge but we’re already seeing employees taking the time to nominate each other, which also gives us greater insight into performance and morale, and helps keep these values top of mind. - Danielle Wiley, Sway Group

2. Create A Culture Committee

Each year we conduct a survey of the agency to assess all the culture-related activities we did in the previous year and solicit input for the coming year -- what worked, what didn't and why, and if there are any new ideas. We give those ideas to our volunteer culture committee to further develop, plan, schedule and execute. People want a say in developing the culture and creating a place where they want to work. - Brian Sullivan, Sullivan Branding

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3. Remember That Employees Are People

I plan on making our workplace more interesting by remembering that all of my employees are real people, too. We do all of the usual “improve morale” stuff: plenty of free food, bonding experiences, an open door to management and the like. On top of that, we take breaks when we want and how we want. We’ve found that by empowering the person, we help the employee. - Danny Star, Website Depot

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4. Offer Professional Growth Opportunities

We're laser-focused on developing extraordinary leaders and providing professional growth opportunities for every single person in the agency. We hire growth-minded individuals and work hard to design learning opportunities that challenge them, engage them and make them more successful in their everyday lives. And I believe that makes for a more interesting workplace for the right person. - Anna Crowe, Crowe PR

5. Make Them Active Part Of The Overall Strategy

I personally ask my team members to be proactive and to find new tools, platforms and ways to solve a problem or to optimize a workflow. This way, the work is never boring or repetitive. They are not only involved in the short-term type of activities, but also in the mid- and long-term vision of the company, and we all discuss together the best techniques and tactics to improve our agency. - Alessandro Bogliari, The Influencer Marketing Factory

6. Give Them The Ability To Spearhead Change

Giving employees the power to impact change keeps them engaged and motivated and helps our agency stays forward-thinking. This year, we had an employee who wanted to eliminate excess paper used in the office, replacing it with reusable notebooks and apps. Because of the success of that small program, she's building out a company-wide sustainability program with full agency support and resources. - Lauren Fairbanks, S&G

7. Make Your People Heroes Of Your Brand Story

A high-performance team is a collection of multiple individuals who become the DNA of the company. A wise leader uses the best skill of each individual and assigns the task that they are best suitable for. This keeps everyone motivated and the company successful. Author Sally Hogshead, in her book "Fascinate," explains this in detail. Make your people a hero of your brand story. - Qamar Zaman, KISSPR.COM

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8. Recognize And Reward Their Efforts

We strive for high levels of employee engagement by simply recognizing and rewarding team members for their efforts. We use creative ways for public recognition including, sales celebration parties, and more. This year we're aiming to give rewards on and even grander scale by offering more experiences to our team members that help to bring teams closer together. - Marc Hardgrove, The HOTH

9. Do More To Support And Promote Creativity

We are producing more video and podcast content and including our team members wherever possible. There has been and will continue to be an “open-door” process for creative ideas, writing, and even producing when it comes to this content. We want our team to know and feel that they are truly part of our new creative direction. It’s vital to support and promote creativity. - Bernard May, National Positions

10. Strive For Purposeful Profits

In today's era of increased consciousness, as leaders, we must recognize that our talent are people first, before employees. That said, our incentives and performance models ought to be inclusive of the areas of passion and purpose that move and motivate our people. At CIEN+, "purpose" is not only in our strategic plan but also part of people's reviews. - Lili Gil Valletta, CIEN+

11. Work With Compelling People And Stories

In an agency setting, culture and benefits are important, but the quality and character of clients and nature of the content are what interest us most. My agency career lows have always been when clients were uninterested in partnership and/or their brand, product or services were boring, frankly. So, we will continue to make our agency interesting by working with compelling people and stories. - Erik Clausen, CG Life

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12. Enhance Your Social Impact Strategy

Considering that two-thirds of employees believe people are more motivated and engaged because of the strong company mission, they need to develop social impact strategies that enable their employees to proactively advance the company's corporate commitments. Whether by embedding impact into their work or by engaging employees in regular volunteer activities, help them embody your corporate values. - Theresa Schieber, Givewith

13. Emphasize Unique Experiences

We have a "people first" culture and aim for unique experiences that bring our team closer together. This summer we'll begin our annual tradition of team building in Croatia with "The Yacht Week" -- an exclusive seven-day floating festival for (kind-of) grownups that involves sailboats and networking with diverse professionals from around the world. As the saying goes, "work hard, play hard." - Travis Peters, EightPM

14. Organize Creative Wellness Events

In 2020, I launched the Mekky Media Wellness Series. On a monthly basis, we are holding creative events based on health and wellness for the team. Aside from monthly staff yoga classes and healthy eating events, we are going to a spa and meditation center one day to get aura readings, we will bring in people to do a vision board, we will have some creative workouts like Animal Flow and more! - Michelle Mekky, Mekky Media Relations, Inc.

15. Send Them On Inspiring Adventures

Keeping the mind fed in unexpected ways can help your workforce be inspired and create bonding opportunities. That’s why we’re sending our people to creative conferences and events across the city and the country. From expanding their learning at Magenta Loves, to finding inspiration at SXSW, our employees are exploring and growing together, and bringing these experiences back to the office. - Howard Breindel,DeSantis Breindel

(Video) Employee Involvement Techniques


What keeps employees engaged with their workplace? ›

Employees become more engaged when they feel they work on a team where their voices are heard. Strengthen your employees' sense of belonging by communicating with them on a regular basis. Listen to their opinions; they have great ideas. Have employees participate in activities that matter to them.

How do I make my employees excited to work? ›

Once you know what your employees will miss about working remotely, you can create an office environment they'll look forward to.
  1. Introduce new benefits. ...
  2. Optimize office space for both efficiency and fun. ...
  3. Organize in-person brainstorming sessions and social events. ...
  4. Create a hybrid work schedule focused on team needs.
May 24, 2022

What's the best way to engage employees in the workplace? ›

How to Engage Employees
  1. Get to know them. ...
  2. Provide them with the tools for success. ...
  3. Let them know how the company is doing. ...
  4. Allow them to grow. ...
  5. Support them and the authority you've granted. ...
  6. Recognize your team and their hard work. ...
  7. Encourage teamwork among employees. ...
  8. Find employees that care about the customer.
Aug 11, 2021

What is the most important factor in employee engagement? ›

Because employees feel more engaged when connected, collaboration has been linked to productivity and positivity. Employees who collaborate develop a better sense of how their input and roles play into the company structure. Create a culture that values input from everyone.

How do you encourage employees to be more active? ›

Ways to Encourage Employees to Get Active
  1. #1 Encourage the Use of Stairs Instead of the Lift. ...
  2. #2 Provide Time-off for Physical Activity. ...
  3. #3 Offer Workout Classes. ...
  4. #4. ...
  5. #5 Join Healthy Workplace Ecosystem. ...
  6. #6 Start a Running Club.

What keeps you excited about work? ›

Personal satisfaction and personal commitment. The satisfaction that comes from knowing that you have contributed to something positive. Self-improvement and better performance. The paycheck.

How do you inspire employee enthusiasm? ›

How to Inspire Enthusiasm in Your Employees
  1. Give them an inspiring purpose. ...
  2. Acknowledge their work. ...
  3. Become their advocate. ...
  4. Help them improve. ...
  5. Communicate openly with them. ...
  6. Promote teamwork among them. ...
  7. Deal with demotivators.
Sep 10, 2014

What are 7 ways to engage employees with workplace procedures? ›

An organization's management and executive teams can use the following tips for engaging employees:
  • Provide the right tools. ...
  • Help employees network. ...
  • Show how work advances the company. ...
  • Create psychological safety. ...
  • Encourage employee wellness. ...
  • Develop an excellent employer brand. ...
  • Encourage employees to apply personal interests.
Jul 14, 2022

What makes employees feel engaged? ›

Employees are more likely to engage with their jobs if they feel a connection to the people around them. Social events, such as happy hours, team dinners and sponsored lunches foster personal relationships and strengthen professional ones.

What are examples of employee engagement? ›

What are examples of employee engagement?
  • Providing employees with the tools they need to succeed.
  • Providing employees with a safe and comfortable work environment.
  • Providing employees with a competitive salary and benefits package.
  • Providing employees with job security.
  • Keeping employees informed.
Dec 2, 2021

What are the seven components of employee engagement? ›

Below are 7 key elements of employee engagement and how brands can encourage them among their workforce.
  • Strive for happy and content employees. ...
  • Ask for feedback (and act on it) ...
  • Tap into advocacy. ...
  • Encourage mentoring. ...
  • Find your champions. ...
  • Reward initiative. ...
  • Look after the wellbeing of employees. ...
  • Shared vision.
Jul 29, 2016

What can leaders do to improve employee engagement? ›

12 Leadership best practices to improve employee engagement
  • Build trust. ...
  • Prioritize organizational health and well-being. ...
  • Show enthusiasm for your work. ...
  • Set clear expectations. ...
  • Share goals and strategies. ...
  • Encourage training and development. ...
  • Recognize employees and show appreciation.
Nov 4, 2022

How do you improve employee engagement and motivation? ›

30 employee motivation and engagement strategies
  1. Outline expectations. ...
  2. Share important information. ...
  3. Create an engaging onboarding experience. ...
  4. Prevent burnout and overwork. ...
  5. Set a positive example. ...
  6. Welcome feedback. ...
  7. Form meaningful relationships. ...
  8. Talk about long-term goals.
Nov 18, 2021

How do you keep employees active? ›

Three Things Can Make the Difference
  1. Let your employees know they have permission and support to be active in their working day.
  2. Offer flexible working hours whenever possible for your staff to exercise during the day, especially during Covid restrictions and whilst working from home.

How do you motivate employees to embrace teamwork? ›

The ultimate guide to motivating a team — and why it matters
  1. Share your vision and set clear goals.
  2. Communicate with your staff.
  3. Encourage teamwork.
  4. A healthy office environment.
  5. Give positive feedback and reward your team.
  6. Provide opportunities for development.
  7. Give employees the space they need to thrive.

How do you keep employees enthusiastic? ›

7 Ways to Keep Employees Engaged and Motivated
  1. 1 Encourage their personal development. ...
  2. 2 Create psychological safety. ...
  3. 3 Recognize and reward your team for their hard work. ...
  4. 4 Encourage teamwork and collaboration among employees. ...
  5. 5 Provide employees with tools and resources for success. ...
  6. 6 Encourage creativity.
Jul 31, 2020

What are 3 reasons you're excited to work at company? ›

5 good answers to 'Why do you want to work here? '
  • I've known about your company for a long time and really admire it.
  • I believe I can make a positive impact here.
  • The company's values align with my own.
  • I love what I've heard/read about the company culture.
  • I admire the company's work ethic and collaborative spirit.

What to say to employees to motivate them? ›

Team motivation is essential to boost morale and to help someone feel proud of their hard work.
Positive reinforcement
  • “You can do it!”
  • “Thank you for your good work.”
  • “Thanks for your role in this project. It was crucial.”
  • “You'll do a great job!”
  • “We, not I.”
Nov 24, 2022

What are the 5 rules of a successful workplace? ›

Five Golden Rules for Keeping Employees Happy
  • Communicate company goals and objectives. Staff want to feel part of their organisation. ...
  • Reward people for their hard work and achievements. ...
  • Engage staff emotionally in the business. ...
  • Embrace change – with caution. ...
  • Treat everyone as an individual.

What are the 6 steps of the employee engagement cycle? ›

There are six distinct stages at play: attraction, recruitment, onboarding, development, retention and separation. An employee passes each stage chronologically.

What are the 6 examples of engagement? ›

As Donors: People who will contribute to your efforts. As Loyalists: People who are committed to seeing your effort succeed. As Happy Employees/Customers: People who are excited to be a part of your effort. As Volunteers: People who spend their free time supporting your effort.

What are the factors to improve employee engagement? ›

10 Factors Contributing to Employee Engagement
  • Career Development Opportunities. Career development opportunities are one of the factors contributing to employee engagement at the workplace. ...
  • Flexible. ...
  • Fair Pay Structure. ...
  • Adopt a Learning Culture. ...
  • Cultural Diversity. ...
  • Transparency and Honesty. ...
  • Autonomy. ...
  • Inspiration.

How do you retain employee engagement? ›

30 Ideas to Improve Employee Engagement and Retention
  1. Listen to employee feedback. ...
  2. Create an inclusive work environment, where everyone feels like they belong. ...
  3. Offer flexible working arrangements. ...
  4. Pay your employees fairly. ...
  5. Give one-time cash incentives. ...
  6. Be transparent about compensation.
May 23, 2022

What are 3 things that employers are responsible for with respect to their employees? ›

Employers must give their employees a place to work and make sure they have access to it. They must give them the tools, equipment and other things they need to do their work. Employers must pay their employees the salary and benefits they agreed to, including vacation, paid holidays and other types of holidays.

What are the 5 main drivers of employee retention? ›

The five main drivers of employee retention are strong leadership, frequent feedback, including recognition, opportunities for advancement, competitive compensation packages, and a good work/life balance. For retention strategies to be successful, they should be crafted with these five drivers in mind.

What is an example of employee engagement? ›

Good examples of employee engagement include employees showing up to work with a sense of purpose, a deep commitment to the organization, dedication to performing well, a collaborative attitude, good communication with co-workers and leaders, and the ability to give and receive feedback positively.

What are 5 employee responsibilities in the workplace? ›

taking care to use equipment safely and for its intended purpose. reporting hazards and potential problems without delay. reporting all work-related injuries and incidents that you think could result in harm to health. co-operating with the employer on health and safety matters.

What are 5 responsible behaviors in the workplace? ›

What is professional behavior in the workplace?
  • Treating your managers, colleagues and clients with respect.
  • Projecting a positive attitude.
  • Being polite.
  • Showing good judgment.
  • Being ethical.
  • Dressing appropriately.
Jan 31, 2023

What are 5 employee rights in the workplace? ›

To be paid the agreed wage on the agreed date and at the agreed time. To be provided with appropriate resources and equipment to enable him/her to do the job. To have safe working conditions. To fair labour practices.


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