18 Alternative Search Engines to Google (You Should Also Optimize Your Website for) (2023)

There is no disagreeing that Google is the most dominant search engine for internet users in most parts of the world. Recent studies show that Google has an 88% share of the market for desktop and mobile searches in the U.S., and there isno sign of this changing.

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Image Credit: Statcounter

At this level of market share, about70,000 searches being made every second, 5 billion searches every day, and 2 trillion searches per year on Google.

Those are crazy numbers and impressive stats, right?

But, this does notcome without a cost. Internet users are becoming savvier of how Google tracks and uses your data to share with advertisers, meaning that some are opting to use more private alternative search engines.
We are all too quick to think of a search engine as a straight-up equivalent to Google, such as Bing or Yahoo, but the reality is thatspecialist search engines and platforms are also out there, such asYouTube and GIPHY,that return a specific type of results.

It is also not surprising that Google is where most SEOs focus their efforts, but you could be missing out on other opportunities to drive traffic by ignoring the alternatives. Google is not right for everything and everyone, which is why we have compiled a list of alternative search engines, from the expected to the unknown,that are out there for you to use:

  • The Search Giants
  • Privacy-First Search Engines
  • Charity Search Engines
  • Format-Specific Search Engines
  • Optimizing Your Website for Alternative Search Engines

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The Search Giants

Think of a search engine other than Google, and there is a good chance that Bing and Yahoo will be the first ones that come to mind.Bing offers a more visual approach to search, while most will recall that Yahoo was once a much more powerful force than it is today (anyone remember those Inktomi-powered days)?

1. Bing

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There is no denying that Bing is lagging behind Google in terms of how many users are engaging with the platform, as itcurrently holds just under 7% of the U.S. search market. It offers the same essential functions as Google, such as translate, rich snippets, conversion calculators, knowledge graphs for hotels and flight, etc.

But, there are also more advanced features that we are underestimating. Bing offers a much more visual approach to searching. Its homepage is dominated by imagery and video, and italso provides advanced features like machine-learning predictions for things such assports scores and elections.

Its image search is much more advanced than Google's, and it has object-detection intelligence within the image search function. You can also save searchesas 'collections,' making it easier to come back to your search at a later time.Bing is the leading search engine when it comes to image search.

Additionally, it has some awesome perks. The Bing Rewards feature also rewards its users by awarding them credits just for using their platform to browse.*

*You will need to stay logged in to earn points while searching, but you can use any device, whether it be mobile, tablet, or desktop.

2. Yahoo

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Yahoo used to be one of the most significant search engines in the world; it now only owns just under 3.5% of the market.

We should not be too hasty when talking about the decrease in popularity over the years, as Yahoo is still respectably the third-largest search engine in the U.S.Yahoo's search results look a little bit like Bing's (perhaps not surprising as Bing powers them), but they are not as visually engaging.However, users suggest that this platform is a go-to-choice when searching for services around News, Sport, and Finance.

Privacy-First Search Engines

As searchers have become more internet savvy in recent years, it is no surprise thatusers have become more conscious of cybersecurity.Marketers have seen a noticeable rise in the number of search engines that are putting privacy at the heart of their platform. Here are a few privacy-focused alternative search engines:

(Video) BYE DUCK DUCK GO, here's my new search engine! Private Alternatives to Google


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While DuckDuckGo has increased in popularity recently, it still only holds around a 1.5% share of the search market in the U.S.

DuckDuckGo is regarded as one of the best search engines for private browsing, and it is for this reason why it hasgained market share in recent years. It does notcollect any data around the searches you make or around your personal information, and this alone is one of the primary reasons for its recent surge in popularity.

And one feature to take note of is 'Bang' search. You can use this function if you know when you want to search on other platforms (Wikipedia, eBay, Amazon, etc.). Simply click on your 'bang' and it will take you to your chosen site.*

*DuckDuckGo makes it clear that if you are visiting other sites, you will be subject to policies, including how they collect your data, and not theirs.


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Startpage.com makes the bold claim that it is the world's most private search engine. That statement leadtoa fair amount of media coverageas well as athird-party audit by the European Privacy Seal.

Startpage.com's claimscan be backed upby their 'no-logs' policy. The 'no-logs' policy means that thesearch engine has no idea who their users are; they do not store the IP address of searchers or store tracking cookies.

If you are simply looking for relevant results with the confidence they putprivacy first,Startpage.com is the choice for you.

5. Qwant

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Qwantclaimsthat they 'respect your privacy,' and it isanother reliable option for those looking for a true alternative to Google.

Unlike some of the other privacy-first search engines, Qwant uses its indexing engine combined with Bing results to emphasize avoidingpersonalizing search results to prevent searchers from getting stuck in a filter-bubble.As this search engine is basedin Paris, it is essential to know that European privacy protection laws are typically much stricter than other places in the world, such as the U.S.

And to take it from Qwant themselves:

When you use Qwant as a search engine, we don’t put any cookie on your browser that may allow us or others to recognize you or to follow you everywhere on the Internet. We don’t use any tracking device (pixel, fingerprinting…). We don’t collect and we don’t store any history or your searches. When you search, your query is instantly anonymized by being dissociated from your IP address, in accordance with what the French data controller advises. Long story short, what you are doing with Qwant is part of your privacy and we don’t want to know.

— Qwant

6. Swisscows

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Swisscows is another European search engine focused heavily on the privacy of its users. They promotethemselves around three core promisesthat make thema great alternative to Google and others:

  • They do not store your data
  • Theyplace great importance to family-friendly content
  • They have created an innovative search engine

Letting children surf the web is a concern for many parents, and Swisscows is committed to delivering a search engine that is asafe environment for the whole family to enjoy the web.

(Video) 5. Optimizing Your Website for Search Engines

7.Search Encrypt

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On its face, Search Encrypt looks pretty much like Google does, and that is not necessarily a bad thing.

There is a clear emphasis on doing one thing:getting a user to search.

However,Search Encrypt'sgoal is to "protectyour privacy by detecting searches that may be tracked and tied to your personal information. It intercepts those searches and redirects them to Search Encrypt's privacy-enhanced search engine, which will be set to your default search engine."

Unlike some of the alternatives here, it does store your history for 30 minutes. Wondering if this search engine is right for you?See what users who have completely switched to this from Googlehave to say about it.


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OneSearch, the brand-new search engine from Verizon,touts six core privacy-focused features that they have built their search engine around:

  • No cookies
  • No user tracking
  • No search history
  • Pure, unfiltered results
  • Share links with confidence
  • Keyword encryption

And it is an attractive option given that parent company Verizon also owns Yahoo. Andit is no secret that Yahoo has come under fire for numerous data-breaches and privacy blunders in the past. However, the resultsare powered by Bing, offering you a way to return results from a platform you are already familiar with. Another bonus of OneSearch is that you areenjoying extra layers of privacy.

Charity Search Engines

If you fancy doing your part to supporta great cause while running your daily web searches, you may be pleased to hear that there are charity search engines that donate every time you search.Here are some worth checking out:


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The unfortunatereality is that many parts of the world still do not have access to clean water.

You can help by using giveWater as your search engine of choice and clicking on the platform's ads. There is also a handy browser extension that you can install to help contribute to this worthy cause.


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A search on Ekoru helps to clean our oceans.

This charity-led search engine is starting to gain traction as the world becomes increasingly conscious of the damage we are doing to our seas and oceans. Ekoru claims that: Every search helps raise funds for Big Blue Ocean Cleanup Every search helps raise funds for Operation Posidonia All of their servers are powered by hydro-electricity

This is a genuinely ethical search engine, and everything has been thought out with an eco-first approach in mind.

Ekoru could also be categorized as an alternative to Google as a privacy-first search engine.Their commitment to encrypting all data and by not storing any of your searches on their servers is another pro for this eco-friendly search engine. A double-win for Ekoru!

11. Ecosia

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Although it only has a 0.13% share of the U.S. search market, Ecosia is a search engine that is rapidly growing in popularity.

Their focus as a business is to drive positive environmental changes and usetheir revenue to plant trees around the world.

Bing powers the search results on Ecosia, so you willstill get that excellent search experience such as translate, rich snippets, conversion calculators, knowledge graphs for hotels and flights, etc. Ecosia also prides itself on privacy, andusers can turn off tracking to ensure they are getting the private search experience.
Ecosia is growing in popularity as well; there are currently over 15 million active users, andthey have helped to plant over 100 million trees by using the search engine. So, if you are looking for a platform that favors protecting your data while giving back to the world, be sure to check out Ecosia.

Format-Specific Search Engines

Think back to the different things you searched for on Google in the past week.

Weguess that you probably ran a search to help you find:

  • Images
  • Videos
  • Podcasts
  • Learning material

But the question that you should be asking yourself is whether Google is the best search engine for returning these results, or are there better format-specific options that you could be using?

Here is a quick rundown of the top format-specific search engines:

12. YouTube

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We will guess that YouTube needs no introduction to you.

After all, it isthe second-largest search engineand one that most people useevery single day. If you are looking for videos, from movie clips to podcasts, or are seeking creators who arepushing out incredible originalcontent, YouTube is the place to visit.

Yes, you can search for andfind videos on Google.Butwhen it comes to finding the right content quickly,you should head straight to the platform itself and use its internal search engine.

13. Unsplash

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Whether you are about to publish your next blog post, are looking for engaging visuals to use on social media, or even a striking photo to use as part of your company's printed marketing material, images are an essential part of our interaction with businesses. However, we all know thatstock images can get quiteexpensive.

Unsplash is a search engine that exists to help you to find freely-usable images for your projects without worries about copyright. Sobefore turning to Google Images and stress about getting the rights to an image, know that Unsplash gives you use of all photos with no extra strings attached.

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Ever attended a conference, not taken notes, and wanted to find the speaker's session afterward? Or maybe you were notin attendance and heard that someone gave a great talk that you wish you hadseen.

Slideshare hosts thousands of slide decks covering pretty much any topic you could care to imagine. Finding a presentation you are already aware of can often lead you on a path of discovery towards other inspirational content.

15.Creative Commons Search

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(Video) SEO Without WordPress: Most Hated SEO Hacks 2021 [plus best WordPress alternative]

The second of our recommended alternatives to Google Image Search isCreative Commons Search. Creative Commons Search can help you find content that you can reuse or even modify.

There is always that risk when using Google that, even when you filter by usage type, the file has been marked up incorrectly or by someone who is not the original creator.Creative Commons takes away that worry, ensuring you can find high-quality images to use quickly.

16. Listen Notes

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Podcasts are booming in popularity right now, and we can see from Google Trends just how much searcher activity there is going on for them on the platform.

18 Alternative Search Engines to Google (You Should Also Optimize Your Website for) (19)

But the reality is that Google is notgeared up as a podcast search engine, butListen Notes is. Ifyou arelooking for a better way to find your next podcast listen, you should try it out.


18 Alternative Search Engines to Google (You Should Also Optimize Your Website for) (20)

Who doesn'tlove a gif?

From finding the right one to use in a presentation to your latest blog post, or simply to share on social, getting your choice right is essential.

Google Images offers some gifs, but nothing matches the gif library atGIPHY. GIPHY is home to over 10 billion pieces of content, many of which you have probably used on Facebook, Snapchat, Instagram, TikTok, and more.

Gifsare everywhere, but when you are looking for the right gif, nothing competes with GIPHY.

18. Wiki.com

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Last but not least comes Wiki.com, the perfect place to search not just Wikipedia but other encyclopedias and people's wikis.

If you are a fan of community-led informational content and regularly use these in your work, Wiki.com can save you plenty of time by helping you to find the right information quickly while returning the best results.

Optimizing Your Website for Alternative Search Engines

So, what should you be doing differently to rank on these alternative search engines versus ranking on Google?

The honest answer to that question is to take the time to understand how eachsearch engine works and what makes it different from Google. For the format-specific search engines, you need to know how their algorithms work, given that they are not a straight-up alternative to Google. By optimizing properlyfor other search engine formats, you will enjoybetter results and receive more relevant traffic.

Here are some great resources to help you to do that:

And really, it comes down to either Google or Bing, with perhaps the exception of DuckDuckGo, given that most are using the results from one of the main search giants to power their own listings (including Yahoo).
Most search engines are using results from one of the main search giants to power their own listings (i.e., Google, Bing, or Yahoo).However,among the big search giants, there is a critical matchup: Google vs. Bing. To properly optimize for Google and Bing, you need to focus on the differences betweenthem.

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You can read more in the differences between Bing vs. Googlehere, but to quicklysummarize the main points:

  1. Exact match keywords (in your domain, title tags, H1 tags, and URLs) still have a more significant impact on Bing rankings than they do Google. Just be careful you are not damaging your Google visibility by optimizing for Bing.
  2. Meta keywords might still be used as a ranking factor.However, this has notbeen officially confirmed.
  3. While Google uses PageRank to measure the influence of links as a ranking factor, Bing looks at things a little differently,with established domains known to be a key influence.
  4. Bing is very open about how social signals can influence search rankings, having previously said, "Social media plays a role in today's effort to rank well in search results. The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run."
  5. Bing loves media. Utilizingengaging images, videos, and other formats on your site can help to maximize visibility.

While Google has become the go-to search engine for most of us, there are other alternative search enginesout there.Whether youwant to know your data is more secure, want to help a good cause as you surf the web,or find a specific typeof results, do notbe afraid to visit another search engine; it may help you find what you are looking for.


18 Alternative Search Engines to Google (You Should Also Optimize Your Website for)? ›


DuckDuckGo is a search engine that could also fit into the mainstream category, but the primary “selling feature” is that it doesn't collect or store any of your personal information.

What is an alternative search engine to Google? ›


DuckDuckGo is a search engine that could also fit into the mainstream category, but the primary “selling feature” is that it doesn't collect or store any of your personal information.

What do you do differently to optimize for search engines other than Google? ›

Now that you're convinced about optimizing your website beyond Google, here are 4 SEO strategies for different search engines.
  1. Keywords, on-page factors and technical SEO hold an important place. ...
  2. Build “Wikipedia-like” backlinks for catapulting your rank in DuckDuckGo results.

What search engine is better than Google? ›

DuckDuckGo, which was founded back in 2008, is perhaps the most widely known Google search rival. At the start of 2021, its privacy-focused search engine passed more than 100 million daily search queries for the first time – and has since been averaging around 90 million per month.

What is the most effective search engine? ›

1. Google. With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic.

Is there a deeper search than Google? ›

Haystak. With over 1.5 billion indexed pages, Haystack boasts more indexed sites than any other deep web search engine.

Why Google Optimize is best? ›

Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader. To get started: Set up Optimize.

What are ways to optimize your search? ›

  • Make your site interesting and useful.
  • Know what your readers want (and give it to them)
  • Act in a way that cultivates user trust.
  • Make expertise and authoritativeness clear.
  • Provide an appropriate amount of content for your subject.
  • Avoid distracting advertisements.
  • Use links wisely.

Why is Google so much better than other search engines? ›

Speed. Google is generally quicker than the other search engines at bringing back results. It is able to deliver millions of results in 0.19 of a second. This is down to their technical infrastructure, which is much better than the other engines.

Is Google one of the most powerful search engines True or false? ›

Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is the most-visited website in the world. Additionally, it is the most searched and used search engine in the entire world.

What are the three types of search engines? ›

There are three main types of search engines, web crawlers, directories, and sponsored links. Search engines typically use a number of methods to collect and retrieve their results.

What are 5 major search engines? ›

According to statistics from Netmarketshare, Statista and StatCounter, the top 5 search engines worldwide in terms of market share are Google, Bing, Yahoo, Baidu, and Yandex.

What is a better search engine? ›

DuckDuckGo is the perfect choice if privacy is your top browsing concern. Like Google, DuckDuckGo offers their own mobile & desktop browsers. By default, this browser doesn't collect or store any personal information at all.

What is better Google or Bing? ›

While Google offers users a wider selection of images and an Advanced Search function for helpful filtering, Bing offers higher-quality images with more detailed information than Google.

How can I search without being tracked? ›

To browse the web privately, you can use private browsing, sign out of your account, change your custom results settings, or delete past activity. If you want to search the web without saving your search activity to your account, you can use private browsing mode in a browser (like Chrome or Safari).

How accurate is Google Optimize? ›

Optimize analysis shows both the 95% and 50% credible intervals. This means that with the outer range (the 95% credible interval) you can say that there's a 95% probability that the experiment objective is in the credible interval range.

Why is Google Optimize going away? ›

Google says they 'investing in third-party A/B testing integrations for Google Analytics 4' and will support more A/B testing integrations in Google Analytics 4 going forward. Their Optimize product does not offer all features modern experimentation programs demand and will go offline soon (source).

How do you improve search engine Optimisation? ›

Taking these steps can help to improve your website SEO.
  1. Understand your online customers. ...
  2. Use keywords on your website. ...
  3. Refresh your page content often. ...
  4. Gain referrals from other websites. ...
  5. Use meta tags in your content. ...
  6. Stay up to date on the latest SEO techniques.
Mar 7, 2023

Why is search engine optimization important? ›

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

What are the benefits of using Google? ›

Google is the largest search engine in the world, and according to Google, 1 trillion websites are indexed on the search engine. This immediately benefits internet users since they can get reliable information on a variety of topics based on their preferences.

What are the benefits of Google? ›

Google provides a lot more to its employees, including bereavement leave. Vacation and sick time, as well as paid holidays, are all included in PTO. The amount of PTO an employee receives will depend on their job title, the number of hours they work per week, and how long they've been with the organization.

What is more useful than Google? ›

Bing. Bing is a search engine by Microsoft and is second in terms of market share after Google. It was launched in 2009, and its origin traces back to earlier search engines offered by Microsoft, such as MSN Search and Live Search. You can perform the same kind of searches on Bing as you would do on Google.

What search engine does not track you? ›


DuckDuckGo (DDG) is a popular privacy search engine. Like Brave, DDG doesn't build user profiles, so it will always show the same search results to all users. And it prevents online tracking of searches or clicks. However, DDG depends on Yahoo! and Microsoft Bing for its search results.

What is the safest way to search? ›

Privacy protection for your Search history

Google Search is the safer way to search. Every day Search blocks 40 billion spammy sites from search results so you can search safely, and proactively protects you by encrypting all of your searches.

Can I be tracked on DuckDuckGo? ›

Unlike other mainstream search engines, DuckDuckGo doesn't store your personal info, follow you around with ads, or track you online.

What is the smartest search engine? ›

  1. Google. Besides being the most popular search engine covering over 90% of the worldwide market, Google boasts outstanding features that make it the best search engine in the market. ...
  2. Bing. ...
  3. 3. Yahoo. ...
  4. Baidu. ...
  5. Yandex. ...
  6. Duckduckgo. ...
  7. Contextual Web Search. ...
  8. Yippy Search.
Jan 24, 2022

How accurate is Google search engine? ›

But each time they added a word to the search, the numbers got less and less accurate. "Eighty per cent of the time, the estimates were reliable - they had only 10% errors in their estimation," says Ahmet Uyar, the head of the computer engineering department at Mersin University, in Turkey.

What do search engines use programs called to crawl the web and gather results? ›

Crawling - search engines use programs, called spiders, bots or crawlers, to scour the internet. They may do this every few days, so it is possible for content to be out-of-date until they crawl your website again.

What is not likely to be found on a web page? ›

A web page may contain text, graphics, and hyperlinks to other web pages and files. A web page is often used to provide information to viewers, including pictures or videos to help illustrate important topics. A web page may also be used as a method to sell products or services to viewers.

How does meta search engine work? ›

A metasearch engine (or search aggregator) is an online information retrieval tool that uses the data of a web search engine to produce its own results. Metasearch engines take input from a user and immediately query search engines for results. Sufficient data is gathered, ranked, and presented to the users.

Who owns DuckDuckGo? ›

DuckDuckGo was founded by Gabriel Weinberg and launched on February 29, 2008, in Valley Forge, Pennsylvania. Weinberg is an entrepreneur who previously launched Names Database, a now-defunct social network.

Is TikTok a search engine? ›

With over three million downloads worldwide and a growing audience, the use of TikTok as a search engine has rapidly been rising, to the point that many are asking whether it might eventually dethrone Google and end its decades-long supremacy.

Is Yahoo still relevant? ›

Yes, people still use Yahoo Mail. According to one report from late 2019, there are more than 200 million active Yahoo email users responsible for more than 26 billion emails every day—all by themselves.

Which application allow access to the World Wide Web? ›

A web browser (often referred to as a browser) is a software application for accessing information on the World Wide Web. It allows the user to visit websites and do activities within them. Some of the commonly used browsers are Chrome, Firefox, Internet Explorer, and Safari.

Is DuckDuckGo owned by Google? ›

No, DuckDuckGo (DDG) is not owned by Google. It is an independent private search engine created in 2008 by Gabriel Weinberg. DuckDuckGo is known for its focus on protecting users' privacy and not tracking their search history. What is DuckDuckGo?

Is DuckDuckGo a good search engine? ›

DuckDuckGo is an overall great choice if you're looking for more privacy. Its anti-tracking policy means you'll have more control over your data. You'll also get less biased search results, so you'll find more variety than a Google search provides. Use DuckDuckGo with a secure VPN to improve your online protection.

Is DuckDuckGo based on Google? ›

Is DuckDuckGo Owned by Google? No, DuckDuckGo's website owners are independent and not affiliated with Google, Bing or any other major search engine.

Is there an unbiased search engine? ›

Are there any search engines that don't censor content? Search engines like StartPage, DuckDuckGo, Swisscows, Qwant, Infinity Search, Gibiru, and BoardReader do not censor data and give you unbiased, and unfiltered search results.

Does anyone still use DuckDuckGo? ›

DuckDuckGo is the second most popular mobile search engine in the U.S. DuckDuckGo users made over 8 billion search queries in Q1 of 2022. DuckDuckGo holds 0.68% of the search engine market share worldwide.

What happened with DuckDuckGo? ›

Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this year, it has dipped below that mark each month.

What is the downside of DuckDuckGo? ›

While using DuckDuckGo, your traffic is not encrypted, making it vulnerable to eavesdropping and IP address discovery. Even if you change your default search engine, your internet service provider (ISP) will still be able to see what you're doing online and may share that information with third parties.

Do you have to pay for DuckDuckGo? ›

DuckDuckGo doesn't track or sell your personal information to make money, and its services are free. So to generate revenue, it primarily uses advertisements on its search pages, similar to Google, which is its main source of income. But, unlike Google, it doesn't personalize the ads based on your search history.

What type of people use DuckDuckGo? ›

Data shows the people using DuckDuckGo are those who already know about the search engine, with 93% of its traffic coming from direct visits. Only 1.5% of its traffic comes from organic search.

Can your internet provider see DuckDuckGo? ›

If you see that icon, you should also see an "https://" at the beginning of the website address, rather than "http://". If a website is using an encrypted connection (i.e., HTTPS, like https://duckduckgo.com/): ISPs cannot see which specific pages within that website you visit (everything after the '/').

Why should I use DuckDuckGo instead of Google? ›

DuckDuckGo is fairly safe and offers much more privacy than mainstream browsers. First of all, DuckDuckGo's main appeal is your search privacy. This means that DuckDuckGo doesn't collect user data and track your search history. Unlike Google, it doesn't associate what you look for online with your IP address.

Is DuckDuckGo a Chinese company? ›

Because of its anonymity, it is impossible to know how many people use DuckDuckGo. Duck Duck Go, Inc. The company is based in Paoli, Pennsylvania, in Greater Philadelphia and had 200 employees as of November 2022.

What is the most insecure search engine? ›

And this is the scary part of Shodan. That is one of the reasons why vice.com calls it the most dangerous search engine in the world. Shodan is able to find from a smartphone to a refrigerator, a security camera system, and even a nuclear plant. Shodan is a specialist in scanning the internet of things.

Why is Google censoring my searches? ›

In the United States, Google commonly filters search results to comply with Digital Millennium Copyright Act-related legal complaints.


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